Top 5 Digital Marketing Skills of 2020

Companies are focusing on digital channels to establish their brands now more than ever. Hence, the demand for digital marketing skills has increased as well.

  1. 1 Search Engine Optimization (SEO)

    Knowing SEO may be the hottest digital marketing skill to haveright now. SEO is important because it helps optimize your online content in such a way so that search engines show it as a top result for searches of a certain keyword research. This aids in more visibility and reach of your products/services as well as your brand to your target audience. 

  2. 2 Content Marketing

    Content Marketing is any form of content created, posted, and distributing online like social media, blogs, podcasts, videos, e-books, webinars, infographics, case studies, newsletters, landing pages, presentations and internet forums. It is done to increase brand awareness, improve search engine rankings, interact with the targeted customer base, obtain leads which ultimately lead to sales. 

  3. 3 Social Media Marketing

    Social Media Marketing is using social media sites to arouse and attract interest in the products/services of a company as well as interact and engage with your target audience. It helps build your brand, acquire leads, increase sales and drive traffic to your website. This is an effective skill to have if you plan to digitally market your company. 

  4. 4 Web Analytics

    Web Analytics is a great skill to pull of effective digital marketing campaigns as it helps analyse and measure the performance of the website. It gives you a way to assess progress, which channels have the best engagement, where you're reaching your target audience. It offers an in-depth insight into the performance of your website. 

  5. 5 Basic Design Skills

    Having a sense of design is important for any Digital Marketer because so much of content is visual based now. That's why you need to know how to create and edit your own visuals.

    You can find many experts and industry leaders sharing their knowledge about how they acquired such skills at

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