Digital Marketing is an ever evolving field with new changes/updates happening almost every minute. It is the new fad among the current youth. With growing digitization, most experts claim that it’s here to stay.
Many youngsters are fascinated with the idea of being a digital marketer but most of them don’t know where to start.
Hey, Are you a newbie & not sure which course to take? Don’t worry we all have been there.
In this post I’ll explain:-
- What is Digital Marketing?
- How to begin as a digital marketer?
- Which courses to take?
What is Digital Marketing?
Let’s first try to understand what digital marketing is.
Digital Marketing is an umbrella term for all forms of marketing in the digital media i.e. online.
- Building an Online presence
- E-mail Marketing
- Mobile Marketing
- Content Creation
We use various tools in Digital Marketing like:-
- Google Analytics – for measuring KPIs
- Mailchimp/Zohomail – for creating e-mail marketing campaigns
- Google Ad. Sense – For running an Ad. In google.
- Google’s keyword planner or any other keyword research tool like keywords everywhere.
- Hootsuite – To make sense of the data obtained from the marketing campaigns.
All of these are taught in Digital Marketing Courses.
How to begin as a digital marketer?
The immediate next question that comes to the mind is – Is it necessary to take courses?
Just Wait……. I’m coming to that.
So, now the next most important question is how to start?
For a beginner, I’d suggest not to jump into any courses. There are plenty of resources available online to start off with. Also, the tools suggested above can be self-taught from their respective websites.
So, what to do next???
There are a plenty of free courses available on the Internet. I’d suggest go through them first to strengthen your basics.
Later on, if you want you can take up an advance course or just learn from practice by taking internships.
Here are the top 5 free digital marketing basics courses available on the Internet.
1 Fundamentals of Digital Marketing by Google Digital Garage
First on my list is “The fundamentals of Digital Marketing” offered by Google Digital Garage. I personally took this course in my initial days & I believe it’s a good course to understand the basics of Digital Marketing.
The course covers basics of:-
• Building your web presence
• Planning your online business strategy
• Understanding search and how to improve your campaigns
• Getting noticed locally
• Building an online store
• Expanding internationally
• Social media marketing
• Mobile marketing
• Content marketing
• Email marketing
• Advertising and analytics
It’s a self-paced course. You can complete it at your own pace & the best part is you get a certification for the same.
2 Inbound Marketing Free Certification Course by Hubspot Academy
Second one on my list is Inbound Marketing Free Certification Course by Hubspot Academy
Hubspot is among the topmost marketing agency of the world. The quality of the course could be assured by the brand name hubspot.
Here’s what the course offers:-
•The fundamentals of inbound marketing
•Planning a long-term content strategy
•Creating blog posts
•Understanding social media promotion
•Developing a conversational growth strategy
•Understanding and creating a conversion optimization strategy
• Aligning sales and marketing
•Applying a customer marketing approach
The major drawback is that it’s a very short course of 4 hours but they have many blogs written about major queries of digital marketing.
3 Become an Online Marketing Manager by LinkedIn Learning
We all must be aware of LinkedIn courses. It brings among the best courses required in the business world, keeping the industry standards.
This course covers 11 modules including advance aspects of marketing like:
•Email and newsletter marketing
•Facebook and Twitter
•Sketch for UX design
Drawback – Completion time for your 1st free course is 24hrs i.e. it’s a tactic to sell because most probably you won’t finish it in a day.