The car story of Ratan Tata

How Ratan Tata brought life to Jaguar and Land Rover


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Ratan Tata is an idol to many. He is not just humble, but intuitive and go getter. Many of his stories describe various behavior traits of him those amuse us with his witty nature. He being the best idol for entrepreneur, has taught many to maintain ethics and dedication to nation along with their business.

Previously in 1999 Ratan Tata, who was the Chairman of Indian conglomerate tata Group, had faced sever humiliation during his effort to sell the group’s car business to Ford. 

Later after 9 year’s he took over marquee brands Jaguar and Land Rover. Ratan Tata was sure that this new acquisition will turn out well in future. The 3 main focus of the company was – improving liquidity, cost control and new products. These 3 strategies worked well for the company. The impact on the sale’s of car was visible making the company reach its new level.

Today Tata Motors have Jaguar and Land Rover from Ford Motors. The sale’s of these have over take BMW car too. 


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