Ratan Tata’s Checklist

"Take the stones people throw at you. And use them to build a monument."


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Startups are great for India, as we are entrepreneurs at heart and all that we need is the opportunity to flourish – Ratan Tata.

Things Ratan Tata look for while investing in a startup:


  1. Kriti Kumari
    2

    Explain how your product/ service adds value. Try and explain in simple terms. Ideally, anyone reading the presentation should understand it.

    No design works unless it embodies ideas that are held by the people for whom the object is intended. Polish your talents like a gem.


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  2. Kriti Kumari
    1

    What's the challenge you are trying to solve? Explain the dilemma with real-life situations. 

    The judgment has further influenced by the intent of the founders and their seriousness.

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  3. Kriti Kumari
    1

    What makes your solution a 'never before' solution? 

    Entrepreneurs are driven by a fire in the belly to do business better than has ever been done before, and an opportunity to make a difference to benefit society, with the tenacity and courage to see it through.

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  4. Kriti Kumari
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    Who are your competitor? How do the current solutions compare with the new solution? How easy is it to copy your solution?

    I may have hurt some people along the way, but I would like to be seen as somebody who has done his best to do the right thing for any situation and not compromised.

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  5. Kriti Kumari
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    How do you make money from your ideas? Such as direct sales, ad-based revenues. What are 4-5 year projections? What are your main cash burn reasons?

     A founder that is only in for the short-term, has no passion for the sector that he is in or the business he is building, doesn’t give me a great deal of comfort to invest. Have a rock-solid plan, business strategy, and market segment that has a vision to create an opportunity.

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  6. 6 Target


    Kriti Kumari
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    The focus on the market size Vs. the percentage you are targeting. What are the mediums you will use to get to this market?

    Business need to go beyong the interest of their comapnies to the communities they serve. Your customers are your partners in your mission.

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  7. Kriti Kumari
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    List out the milestones you have achieved so far. Make a list about your future milestones if possible. Mention the milestones for what you'd do if you got funded.

    Take up one idea. Take that one idea yout life- think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone.

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  8. Kriti Kumari
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    Mention funds raised through other investors and soft commitments. It will help to buildcredibility and validation. Give realistic numbers for expected funding.

    I admire people who are very successful. But if that success has been achieved through too much ruthlessness, then I may admire that person but I can't respect him.

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  9. Kriti Kumari
    1

    Introduce your founding team members. Along with credentials, you can mention why they're involved. Exihibit unity in thinking and stategy.

    If you want to walk fast, walk alone. But, if you want to walk far, walk together.

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  10. Kriti Kumari
    0

    What's your solution to the problem? 

    It requires a lot of determination along with a vision to leave a substantial mark in the start-up areas.

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