Meet Falguni Nayar: The Lady That Changed The Way Women Buy Cosmetics


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The Nayika of cosmetics e-commerce retail, Falguni Nayar has been a trailblazer in her field. Her entrepreneurial journey is the living example that age is no bar when it comes to entrepreneurship, given you have the dedication.

Nayar was bitten by the entrepreneurship bug at a very young age. Born and brought up in Mumbai her father ran a small bearings company, assisted by her mother. Hailing from a Gujarati background, conversations around investments, the stock market and trade were very common in her house.

An IIM Ahmedabad graduate, she was the Managing Director of Kotak Mahindra Capital Company. Before she founded Nykaa in 2012, Nayar spent 19 years as an investment banker and broker with the Kotak Mahindra Group.  Falguni headed the group’s Institutional Equities division before taking over as the Managing Director of Kotak Mahindra.

Leaving Kotak Mahindra, where things were going great and she was approaching the 50 years mark in her life, starting a new company was a tough call. Above all, there weren’t many people to believe that India was ready for an e-commerce retailer in the beauty industry. But the belief that Nayar had in her business model made her build the successful brand that Nykaa is today.

Nykaa comes from the word Nayika meaning the actress of your own life. Nykaa focuses on providing the best services to its customers- from helping them choose the right shade to providing a variety of options under the same roof. Nayar built a core team with a perfect balance of diversity and experience.

In 2017, Business Today featured Nykaa’s founder Falguni Nayar in The Most Powerful Women in Business. She also the ‘Woman Ahead’ award at the Economic Times Startup Awards in the same year.

Falguni Nayar is our Xpert on entrepreneurship. Know more about her journey and tips and tricks here on Xpert. Xpert is an online Q&A platform connecting you to your idols. Sign up and ask her a question today!


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