Cracking Director Anurag Kashyap’s Udta Punjab Strategy


In this article we will be talking about how Anurag Kashyap backed his film “Udta Punjab” against all odds. What started as a film keen to expose the blatant drug abuse in Punjab turned into a full fledged debate about freedom of expression, role of the then “sanskaari” censor board and a revolution which shook India’s green state to the core.

This dark and scintillating movie ran into problems right off the bat with no production house willing to bankroll the film owing to the theme and content. So impressed were the A-listers with the storyline they agreed to half their fees and underwent severe physical strain to prepare for the movie. But as soon as the shooting wrapped up , Anurag Kashyap ‘s movie ran straight into trouble. But what followed is an inspiration to anyone who believe in their work and refuse to succumb to pressure. We laud this Xpert’s bravery and perseverance!

Poster for Anurag Kashyap’s Udta Punjab

The censor board laid a heavy hand into the movie led by the now disgraced Pahlaj Nihalani by chopping off any mention of Punjab  and executing a grand total of 89 cuts! But what Anurag Kashyap did next is a lesson of using social media, generating public interest and using contacts to serve your cause. He rallied everyone : be it Bollywood A lister Karan Johar to the youth already unhappy with Indian content in cinema to the social media where he relentlessly bombarded the PM with tweets, even involving the I& B Ministry at some point. From comparing India to North Korea to calling out the guilty party ( the censor board) he did everything to turn this into a national debate lest he be forgotten in this day and age where people have the attention span of an ostrich.

Former Chairman of Central Board of Film Certification Pahlaj Nihalani

Bollywood had so far depicted a grand image of Punjab : with green fields and singing farmers. Anurag Kashyap’s Udta Punjab was a ground reality check into a state where 40% of youth is addicted to drugs. He finally approached the the high court over the matter and successfully got his film released with just one cut , calling it “a vindication of democracy”. From being called arrogant in public to being accused of acting against the government, he conducted himself like a pro . Get an in-depth insight into the enigma which is Anurag Kashyap by signing this petition on Xpert

Xpert believes in connecting celebrities to their fans through education and make learning from the best free.  We also believe that the next generation of filmmakers should be unafraid to experiment with storylines, technique and content . That India should stand shoulder to shoulder with international cinema and creativity be aplenty. The gutsy filmmaker Anurag Kashyap, according to us is perfect for starting this rebellion.

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