In addition to acting, Padukone has written opinion columns and has been involved with women’s health and fitness magazines. She has also supported charitable organisations, and has performed for stage shows. In 2009, she was hired by Hindustan Times to write weekly columns for their lifestyle section; through these columns she interacted with her fans and passed details of her personal and professional life.That year, she participated in the World 10K Bangalore marathon, which raised ₹13.1 million (US$180,000) in support of 81 NGOs.In 2010, Padukone adopted the Maharashtrian village of Ambegaon as part of NDTV’s Greenathon Campaign, to provide the village with a regular supply of electricity.She visited Indian jawans (troops) in Jammu, for an Independence Day special episode of NDTV’s reality show Jai Jawaan.
In 2019, she was appointed as the chairperson of the Mumbai Academy of the Moving Image.Through her own company, Ka Enterprises, Padukone invested in Drum Foods International, a fast-moving consumer goods company, and Blu Smart, an electric taxi startup.
Padukone has also been outspoken on issues such as feminism and has said, “New feminism isn’t about being aggressive; it’s about reaching the top yet being soft. It’s about being you — feminine, strong and full of will power.”In a 2015 interview, Padukone spoke about her personal experience of overcoming depression, and in October that year she formed a foundation to create awareness on mental health in India, named The Live Love Laugh Foundation.
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