The creator of one of the most successful brands ‘CHANEL’ was born under the sign Leo on 19th August, 1883. ‘Gabrielle Bonhuer Chanel’ was a fashion designer who was later and still is known as ‘COCO CHANEL’., who changed the whole idea of dressing for women during her active years of working.
She idolised fashion as a sense of living and not as mere as just a diamond necklace round the collar.
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” – COCO CHANEL
She reinvented the whole of fashion industry with her unbelievable sense of styling and imagination, that is from tight fitted ‘hard to breathe’ clothing to comfortable suit and pants, more sophisticated and easy to carry jewellery and handbags, and finally removing corsets from women’s wardrobe and hence liberating them from any additional pressure of maintaining a specific shaped torso like a smaller waist and a larger bottom.
Growing up in an orphanage in France, she learned sewing . Later on she worked in a cafe as a singer to earn her living, and eventually she ended up aquiring a new name ‘Coco’ rooted from the song ‘Qui qu’a vu Coco’ that she sang and got famous for. She opened her first store in Paris, France under the label ‘House of chanel’ in 1909. During the initial years she used sell and design hats and then extended her business to making fragrances and dresses. She launched her labelled perfume Chanel No.5 which became the most favourable and the most famous fragrance in the history.
No doubt you’ve heard Marilyn Monroe’s famous quote “I only wear Chanel No. 5 to bed”.
She loved the colour black and believed that there no better color that can bring out the elegance out of a woman and also that there is nothing better than a “LITTLE BLACK DRESS”!
Chanel went through a lot of controversies for being involved with a Nazi collaborator during the German occupation in France. She was accused for betraying her own country, which brought her a bad name and hence she left Paris and stayed in Switzerland for quite a number of years. Yet at the age of 70, Mademoiselle Coco Chanel triumphed her return outraged by her collection which won over the world costing initial phases of fathoming criticism from the press, which with her sheer determination was bound to roll over to making a revolution at its end. January 10, 1971 Chanel died at her apartment in the Hotel Ritz.
Fun fact that is, she never got married, having once said “I never wanted to weigh more heavily on a man than a bird”. Fascinating to me!